01759naa a2200205 a 450000100080000000500110000800800410001910000180006024501620007826000090024052010450024965000250129465000280131965000210134765000290136870000220139770000130141970000270143277300940145911355762025-04-24       2025    bl uuuu     u00u1 u    #d1 aSCHNEIDER, I.  aDIGITAL TECHNOLOGIES FOR KNOWLEDGE, TECHNOLOGY APPROPRIATION AND A SOURCE OF COMPETITIVE ADVANTAGE IN FAMILYBUSINESS RURAL PROPERTIES.h[electronic resource]  c2025  aThis study addresses a gap in the existing literature concerning adopting digital technologies and knowledge appropriation in family-business rural properties in less-developed regions. The research analyzed how digital technologies can contribute to knowledge and technology appropriation in these properties and its impact on the resources that confer competitive advantage. A survey was conducted on 125 rural family-business owners. The findings reveal a high usage of communication tools, but a low adoption of advanced agricultural technologies, such as management software and automation systems. The analysis further identified that suppliers strongly mediate knowledge appropriation, while the relationships with universities and research centers remain limited. The study concludes that, although there is good development of resources, these properties face challenges in effectively employing advanced technologies. This limitation significantly constrains the international competitiveness of the Brazilian agribusiness sector.  aDigital technologies  aKnowledge appropriation  aRural properties  aTechnological innovation1 aPEREIRA, M. E. S.1 aHAHN, L.1 aCAMARGO J??NIOR, A. S.  tRevista on line de Pol??tica e Gest??o Educacional, Araraquara, SPgv. 29, p. 1-21, 2025.