02717naa a2200181 a 450000100080000000500110000800800410001910000160006024501370007626000090021352021210022265000170234365000150236065000250237565000180240070000130241877301040243111349192024-10-24       2024    bl uuuu     u00u1 u    #d1 aHAHN, I. S.  aChallenges of Knowledge and Technology Appropriation in Rural Properties in an Emerging Innovation Ecosystem.h[electronic resource]  c2024  aThis study aims to delineate the knowledge acquisition processes within rural property enterprises for product and process innovation, scrutinizing their openness and external relational dynamics for the assimilation of external knowledge and innovations to achieve competitive advantage. DESIGN/METHODOLOGY/APPROACH: The research was carried out by 69 online and in-person interviews in the year 2023. 60.9% of the respondents are characterized as rural enterprises, which formally employ workers during harvesting seasons and/or throughout the entire year. All the companies interviewed are situated within one of Brazil's leading business ecosystems (considering the definition proposed by Iansiti; Levien, 2004; Moore, 1993; Scaringella; Radziwon, 2018) for the horticulture and fruit sector. However, in terms of innovation, this ecosystem is regarded as an emerging innovation ecosystem. Appropriation of knowledge and Technology were verified based on the questionnaire proposed by Sprakel & Machado (2021). Predominantly qualitative data were transcribed and encoded into an electronic spreadsheet, enabling subsequent quantitative analyses, through descriptive statistical analyses. FINDINGS: The research findings indicate that firms within the rural sector predominantly engage with their suppliers (average score of 4.20 on a scale where 5 represents the highest frequency) to access knowledge and technology. There exists a moderate level of interaction with public research entities such as Epagri and Embrapa (average score of 3.53) and with competitors (average score of 3.47). However, the data shows a notable paucity in the interaction between these rural enterprises and other key actors in the regional Triple Helix model: public sector agencies (average score of 2.78), universities and colleges(which are prolific in the region and generate some sector-specific technologies, average score of 2.39), professional training and technical assistance centers such as SENAR/Sebrae (average score of 2.36), producer associations (average score of 2.15), and consulting firms (average score of 2.04).  aAgribusiness  aInnovation  aInnovation Ecosystem  aTriplex Helix1 aHAHN, L.  tIn: TRIPLE HELIX CONFERENCE, 22., 2024, S??o Paulo, SP. Anais... S??o Paulo, SP: USP, 2024. p. 1-3.