Data/hora: 03/06/2024 09:58:19

Biblioteca(s): 	Epagri-Sede.	
Data corrente: 	29/11/2018	
Data da última atualização: 	29/11/2018	
Autoria: 	WURZ, D. A.; BRIGHENTI, A. F.; BONIN, B.; OUTEMANE, M.; RUFATO, L.	
Título: 	FACTORS THAT AFFECT CONSUMERS ON WINE PURCHASE.	
Ano de publicação: 	2018	
Fonte/Imprenta: 	In: WORLD CONGRESS OF VINE AND WINE, 41., 2018, Punta del Este. Resumos... Punta del Este, Uruguai: OIV, 2018. p. 600-601.	
Idioma: 	Inglês	
Conteúdo: 	In the dynamics of world consumption, product origin has always been of great importance, especially in relation to the agrifood system. Currently, this theme takes on new relevance in two aspects. One is the increasing concern about health risks and the other is the growing consumer demand for differentiated products by their uniqueness, tradition and origin. Despite low consumption in Brazil, there is an increase in interest in this segment, with consumers becoming more aware and searching for information about products, so a number of factors can affect consumers when choosing and buying a wine. In this context, the purpose of this study is to evaluate the main factors that affect consumers when choosing a wine, and the importance of geographical indication, as a determining factor in wine purchase. Regarding the exploratory research, the methods used were surveys in secondary sources, in this case by bibliographical consultations, statistical data collection and survey of experiences, through interviews with wine consumers. The interviews were conducted in Lages, Santa Catarina State, Brazil, were interviewed 100 people, regular consumers of wines and sparkling wines. After data collection and processing, these data was verified, with, editing, weighting and tabulation of the results. From then on, performed. The chosen method of analysis was descriptive statistics. Regarding the profile of participants, 16.3% stated that they had a lot of knowledge about wines, 51.2% had a medium knowledge and 30.2% had little knowledge about wines. Of those interviewed, 39.5% consume wines once a week and 14% consume wines every day, with 81.4% of participants consuming red wines, 9.4% white wine and 7% sparkling wine. Regarding the determining factors for wines purchase, the following stand out: price (93.0%), grape variety (88.4%), discounts (81.4%) and advice from friends (81.4%). Regarding wine origin, 95.3% cited the winery, the region and the country as the most relevant factor, while the geographical indication was cited by 4.7% of the interviewees. For 39.5% and 32.6% of the interviewees, the geographical indication guarantees the winemaking method and quality assurance, respectively. Only 11.7% of respondents stated that they would not pay more for wine with a geographical indication, 25.7% could not answer, and 62.8% of those interviewed said they would pay more for wine with a geographical indication. It is concluded that consumers prefer red wines and wine price being the main choice factor at purchase time, also was observed the importance of the interviewees regarding wine geographical indication.	
Palavras-Chave: 	Geographical indication; interviews; sparkling wine.	
Categoria do assunto: 	Z Localizações Geográficas	
URL: 	http://intranetdoc.epagri.sc.gov.br/producao_tecnico_cientifica/DOC_41719.pdf	
Registro original: 	Epagri-Sede (Epagri-Sede)	
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